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- <text id=89TT2687>
- <title>
- Oct. 16, 1989: Same Pooch, New Pitch
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Oct. 16, 1989 The Ivory Trail
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- PEOPLE, Page 94
- Same Pooch, New Pitch
- </hdr><body>
- <p>By Emily Mitchell/Reported by Wendy Cole
- </p>
- <p> The trouble with those old Spuds MacKenzie beer
- commercials, cried the critics, was that this sweet, ugly dog
- was giving youngsters the wrong ideas about alcohol. Well, they
- can quit being so psychodogmatic. Spuds has changed. After a
- brief break from TV, he's making a comeback -- with a new image.
- Still a pitchpooch for Bud Light, the amiable English
- bull-terrier last week showed his prowess in martial arts as
- Samurai Spuds-san fighting the ninjas. Yet to come are other
- film parodies: roles he can really sink his teeth into.
- </p>
-
- </body></article>
- </text>
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